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Scavenger Hunt: A few scattered elements inside your app can encourage users to engage content and each other

Scavenger Hunt: A few scattered elements inside your app can encourage users to engage content and each other

June 13, 2018

By MobileUp Software

Scavenger hunts work well in the physical world when you have a group of people who need to get familiar with a location.

But did you know they also work in the virtual world?

We didn't, to be honest.

But NiKnack Marketing, a full service agency in Chicago, figured it out and shared this great idea for getting attendees engaged in a conference app.

Planning the “hunt”

As part of its services, NiKnack manages conferences and turned to MobileUp Software to provide a conference app for one of its customers.

Working with MobileUp client services, NiKnack loaded the app with engaging content including an attendee directory, speaker bios, agenda schedules, venue floorplans, feedback forms, and more.

Note: NiKnack's client remains anonymous in this article by request, explaining the clipped-out branding and blurred areas in the following screenshots. Even so, the genius of this idea comes through clearly so read on!

Here are a few of the options available to attendees when they launched the conference app.

Here are a few of the options available to attendees when they launched the conference app.

So with all the great content in the app, what's the best way to get the attendees to actually use it?

Enter the scavenger hunt.

In its conference communications, the NiKnack team informed attendees about the app and a special contest they could enter if they located several "hidden" images and text references throughout the app.

For instance, app administrators included an image of liquor bottles in the footer of the Welcome Message. A conference sponsor logo was located with the conference speaker information. The map of the conference center included a thumbnail image of candy bars.

Here is how the images appeared in the app:

Here are a few of the hidden elements in the conference app.

Here are a few of the hidden elements in the conference app. (Reminder: We blurred the contents of the app and removed branding for this article at the request of the client.)

And how about a BMW? The app tucked it away on its own page that was only accessible from the side menu as shown in this sequence.

And how about a BMW? The app tucked it away on its own page that was only accessible from the side menu as shown in this sequence that enticed attendees to explore the app's navigation options.

A twist on Discussions

To determine winners of the app-based scavenger hunt, the NiKnack team turned to our Discussions module.

Using it, they created a threaded conversation that attendees could access from the home screen by tapping the “Engage” tile with a chat bubble icon on it.

The first people to post screenshots of the hidden elements in the conversation thread were named winners of the scavenger hunt.

Here's a winning post in the conversations section of the conference app.

Here's a winning post in the conversations section of the conference app.

It's a win-win situation

Not only did the scavenger hunt encourage attendees to dive into the content of the app, it also introduced them to Discussions, one of our best features for connecting attendees at a conference.

It wasn't long before other posts surfaced in the Engage conversation.

As you can see, it wasn't long before other posts outside the bounds of the contest surfaced in the conversation. (Reminder: Images are purposely blurred for this article.)

Happy Hunting!

So whether it's been a while since your last scavenger hunt or if they are part of your standard weekend activities (it could happen), consider bringing the activity into your app.

As demonstrated by this example, the hunts are perfect for engaging users with your app and each other.


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