Client Admin Tool Website Usage
End User Data and Mobile App Usage
Every MobileUp application is free for App Store download and contains an anonymous persona to allow the public to experience an established portion of the app’s functionality. Upon initial app launch, a "Unique Id" is generated and stored in MobileUp’s database for purposes of remembering preferences and roles. No other personal information is known or stored.
Each client has the ability to provide a login or registration process for their constituencies, thereby unlocking additional functionality based on the credentials of the constituent. In this use case, MobileUp ties the Unique Id the constituent record, which may have Personally Identifiable Information (PII), as defined by the client. That PII is not stored on the mobile device, however, only the Unique Id is.
For purposes of Push Notifications and overall enhanced engagement, MobileUp stores the latest geo location of each device where the user opted-in. The geo-location is only updated through the mobile devices "significant change" event, leading to lower battery usage and general accuracy. At any time, a user can turn this off.
Client Content Mobile App Usage
MobileUp applications provide the ability for clients to render their existing content into the app. Examples include social feeds, calendars, news feeds, etc. When such functionality is used, MobileUp does not scrape or store any of the content rendered. The content is passed directly from the source to the End User.