One Last Ask: Ideas for your app and year-end giving campaigns at your organization
November 19, 2018
By MobileUp Software
Home Screen Tiles and FormsAs you might have heard, we recently streamlined the process for creating or modifying your home screen tiles on your own at any time. Using these new tools, you can raise awareness about your fund-raising campaign and make it easy for app users to give by connecting a home screen tile to an existing giving form. The following video provides an example of how to do this.
If your organization is a charity or non-profit, please take note Apple requires that your giving form must open on a website located outside your app in the Safari web browser as shown in the video.
NotificationsYou most likely are promoting your year-end ask through email, direct mail, phone calls, and other methods. With engagement levels up to five times higher than emails, notifications should also be in your communications mix. It’s pretty simple but effective! Here is an example of how this might work:
Your organization likely has individuals who feel strongly about giving and others who might need a little more encouragement.
Our Discussions feature provides an avenue to connect these two types of possible supporters in your mobile audience.
To start, create a Category in your Discussions module that will resonate with your mobile audience such as “Giving,” “Make A Gift,” or perhaps use the name of your year-end campaign if you have promoted it heavily.
Once inside the discussion topic, encourage one or more of your devoted givers to share the reasons why they make donations. Encourage the conversation by creating a home screen tile that connects to this Discussion category.
Who knows? Perhaps one or more of these testimonials and conversations will inspire someone who was unsure of giving to go ahead and make that donation.