Savings On the Go: How to move your discount program from wallet-size cards to your app
January 15, 2018
By MobileUp Software
What’s in your wallet?
Or more specifically, what’s in the wallets of your organization’s followers?
If it is some sort of business card-sized benefit provided by your association or school, there’s a good chance it could get lost among their driver’s licenses, credit cards, cash, receipts, and other loyalty cards they have.
Unfortunately, there’s nothing we can do about most of the clutter.
However, we can at least help make your discount program easier to manage for your organization, mobile audience, and supporting businesses and partners.
Tip: Don’t turn your organization’s followers into George Costanza (Seinfeld) with another discount card.
Moving Discounts to Mobile
Through an add-on feature to your app, the MobileUp client services team can convert the paper-based discount punch card concept into an interactive feature in your app.
Our version of the discount card works best with a series of re-usable discounts or promotions your organization is providing or has negotiated with vendors of interest to your association or school.
Some ideas include:
15% off a purchase at a local coffee shop that can be used on four separate visits.
3 free drinks during the exhibition hall happy hour at your conference.
$10 off a purchase at the campus bookstore that can be used on three different visits.
A Closer Look
Let’s put the concept in motion using our first suggestion.
For this example, pretend your organization has partnered with Joe’s Coffee Shop, a local business who has agreed to offer 15% off a purchase on four separate visits in exchange for the publicity your app offers to your mobile users.
Our client services team uses this information to build a digital reward card that is pre-loaded with Joe’s offer. The card can be accessible through a tap on a tile on your home screen or you can also publicize it through a notification.
The following images are for illustrative purposes only. Your actual app and discount card will feature your branding and colors, just like your customizable home screen.
But for the sake of showing an example, these representations show the structure of your card and how your users might find it in your app.
Savings Are a Tap Away
The number of times the discount can be used are represented by individual icons, the four donuts in this example.
To redeem the offer, your mobile users show the digital card in the app when they are at your partner’s business.
The cashier (or the mobile user) then taps one of the icons to make it disappear when they pay.
Your mobile users repeat the process on subsequent visits until the discounts are used as shown in this illustration: