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MobileUp Resources

Marketing Resources

Persistence is the key! Continuous marketing efforts will make your app successful in the long-run. Here are some suggestions to attract new users and keep your app top of mind for current users:

Social Media

Include app links and mentions in your various social media networks such as Facebook, Twitter, and Instagram. Promote your app daily after you launch it then taper off to weekly or bi-weekly mentions. However, ramp up promotions for your app ahead of big events and conferences and encourage downloads by promoting specials and giveaways exclusively for app users.

Your Website

Include links to download your app on the front page and along the side or footer navigation areas. Create a dedicated web page specifically for marketing the app. Add a Metadata Tag for iPhone users who visit your website via mobile so they will be notified your app exists along with a link to download it.

Social Media

Include a small sign on every check-in table at your conferences and events. Display on office counters in your facility or campus that are frequented by your members or students.

Banners

Promote your app on hard-to-miss oversized signage around campus or conference venues. Have banners made for all conferences, group activities, and sporting events.

Posters and Direct Mail

Include a small sign on every check-in table at your conferences and events. Display on office counters in your facility or campus that are frequented by your members or students.

Partners

Ask various departments/divisions on campus to assist promotion of the app through different channels. Get your business partners to sponsor a section of your app to help generate revenue for your association and provide benefits for your members.

Learn More

Discover other methods and techniques for marketing your app to your mobile audience in the Market Ready ScreensQR CodesApp Store InfoMeta Tag, and Marketing Examples sections.